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Share of Voice Calculator (CTR)

Use cases

Competitive visibility analysis Market share tracking Ranking impact estimation Vertical/category analysis

Applies CTR curves to positions 1-10: Estimated Traffic = CTR × Search Volume.

Aggregates by domain and calculates SOV = Domain Traffic / Total Traffic × 100.

Four CTR presets: Sistrix (2020), Advanced Web Ranking (Desktop), Backlinko (2023), Conservative.

Custom CTR values configurable (0.0-1.0).

Streamlit App

Platform

Browser-based (no installation required)

Input

Ranking keywords CSV

Optional category column for vertical analysis

Flexible column naming supported

Output

Excel: aggregated SOV results + raw data. Dashboard: domains analysed, total traffic, keywords tracked, leader SOV %. Bar charts.

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Features

  • CTR curve presets: Sistrix, AWR, Backlinko, Conservative
  • Custom CTR values per position (0.0-1.0)
  • Estimated traffic calculation: CTR × Volume
  • SOV formula: Domain Traffic / Total × 100
  • Optional category-based grouping
  • Top N domains display slider

How to use

  1. 1 Upload ranking data CSV
  2. 2 Map columns: keyword, volume, position, domain
  3. 3 Select CTR curve preset or customise values
  4. 4 Optionally select category column
  5. 5 Calculate SOV
  6. 6 Download two-sheet Excel report

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I offer this as a managed service. You get the insights without touching the tool.

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