SEO automation for eCommerce teams
14+ years in enterprise eCommerce SEO. 100+ free tools built from real client work and shared with the community.
Trusted by teams at RS Components, Dunelm, ZenBusiness, and more
Battle-tested SEO tools
Built from real client work. Free to use.
BERTlinker
SaaS platform for smarter internal linking using ML embeddings and semantic analysis
GSC Data Exporter
Bulk download Search Console data beyond the 1,000 row limit
Search Results Clustering
Cluster keywords by SERP overlap using connected components
Semantic Keyword Clustering
Group keywords by semantic similarity using Python and ML
Striking Distance Finder
Find quick-win keywords ranking positions 4–20 that are missing from your content
Website Migration Tool
Automate redirect mapping during migrations using semantic URL matching
Hi, I'm Lee
I've spent 15+ years in eCommerce SEO, working with brands like RS Components, Dunelm, and Airtasker. I love building tools that automate the boring stuff so teams can focus on strategy.
How I work with teams
↳ 14 years of actually doing thisBespoke Apps & Scripts
Streamlit apps, Python scripts, browser extensions tailored to your workflow
Technical Audits
Crawl analysis that focuses on revenue, not vanity metrics
Migrations
Redirect mapping, monitoring, rollback plans
Managed Reports
Dashboards and slide decks with clear recommendations
Data & Analytics
GA4, GSC, and warehouse integrations that surface metrics stakeholders care about
Extension of Your Team
Embedded SEO on retainer — standups, sprints, Slack, without the recruitment overhead
Recognition
The Drum Award
Retail & eCommerceBrightonSEO Speaker
Python automationStreamlit App of the Month
BERTlinkerContributing Writer
Featured In
Recommended By
Let's work together
Monthly retainers or one-off projects. No lengthy reports that sit in a drawer.
Let's Talk