Back to Tools
PPC

ROAS Calculator

Calculate Return on Ad Spend from revenue and ad costs.

£
£

ROAS Benchmarks

  • • 4x+ - Excellent performance
  • • 3x-4x - Good, healthy campaigns
  • • 2x-3x - Average, room for improvement
  • • 1x-2x - Break-even to marginal
  • • <1x - Losing money on ads

How to Use

  1. 1 Enter your total revenue generated from ads
  2. 2 Enter your total ad spend for the same period
  3. 3 See your ROAS as both a multiplier (e.g., 3.5x) and percentage (350%)
  4. 4 Review the profit/loss amount and performance assessment

What is ROAS?

Return on Ad Spend (ROAS) measures the revenue generated for every pound spent on advertising. A ROAS of 4x means you earned £4 in revenue for every £1 spent on ads.

ROAS vs ROI

ROAS only considers ad spend and revenue. ROI accounts for all costs (product costs, overheads, etc.). A "profitable" ROAS depends on your profit margins - a 2x ROAS might be a loss if your margins are below 50%.

Let's work together

Monthly retainers or one-off projects. No lengthy reports that sit in a drawer.

Let's Talk