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Break-even ROAS Calculator

Calculate the minimum ROAS needed to break even.

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Common Margin Benchmarks

  • • 20-30% - Low margin (commodity products) → Need 4.0x+ ROAS
  • • 40-50% - Medium margin (typical e-commerce) → Need 2.2x+ ROAS
  • • 60-70% - High margin (premium/digital products) → Need 1.5x+ ROAS

How to Use

  1. 1 Choose input mode: enter cost/selling prices OR directly enter your profit margin
  2. 2 Enter your values - use average prices if products vary
  3. 3 See your minimum break-even ROAS and recommended target ROAS
  4. 4 Review the ROAS scenarios to understand profit at different levels

Why Break-even ROAS Matters

A "good" ROAS depends entirely on your profit margins. A 2x ROAS might be excellent for high-margin products but a loss for low-margin ones. This calculator shows you the exact ROAS you need based on your real margins.

Setting ROAS Targets

We recommend targeting at least 20% above your break-even ROAS. This accounts for variations in product mix, returns, and provides a healthy profit buffer. For aggressive growth, you might accept break-even; for profitability focus, aim higher.

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